THE CONCEPT
I was challenged with the task of reinventing the way Cuisinart was represented on our website. The goal was to create excitement about cooking while showcasing new and exclusive product. The question became, how do you show the action of cooking in a still photograph? My concept was to incorporate motion in every image... those moments that excite us in the kitchen, those moments when we 'master the art of deliciousness.'
THE Art of Deliciousness
The Cuisinart campaign received unique treatment throughout our website. The initial introduction to the campaign was placement in the daily email which featured eye catching imagery and set the tone for the event. Custom design was created for our responsive site, phone and tablet app.
Results
The Cuisinart campaign was not only received well internally, but also had double digit click-thru rates and exceeded monetary demand of our merch partners. Due to the success of the campaign an additional promotional advertisement was featured on our daily email and homepage of our website.
Campaign: Cuisinart
Team: Creative Director: Ashley Karatsonyi; Photographer: Carlton Canary; Stylist: Michelle Lateste; Graphic Designer: Mireille Melki; Copywriter: Erin Alkire; Producer: Claire Haranda
tags: creative direction, art direction, responsive design, app design, email design