THE CONCEPT
Historic and time-tested, anyone who appreciates a good piece of denim likely owns at least a pair of Levi’s jeans. So in the spirit of Levi's rich denim history, we created a set of striking images designed to resonate with the Levi fan.
THE Art of Deliciousness
The Levi'd campaign received unique treatment throughout our website along with promotional tiles for cross promotion. The initial introduction to the campaign was placement in the daily email which featured eye catching imagery and set the tone for the event. Custom design was created for our responsive site, phone and tablet app.
Results
The Levi's campaign was not only created brand excitement with our customers through social sharing, but also had double digit click-thru rates and exceeded monetary demand of our merch partners.
Campaign: Levi's
Team: Creative Director: Ashley Karatsonyi; Photographer: Marshall Miller; Stylist: Angela Chilberg; Graphic Designer: Mari Heo; Copywriter: Caroline Emde; Producer: Ciara Pickering
tags: creative direction, art direction, responsive design, app design, email design